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Sanremo Riviera

INTRODUCTION TO THE CITY OF SAN REMO

CHARM HOVERS BETWEEN THE PAST AND FUTURE

Some places never lose any of their history. Passing time, changes of men add and never subtract, widening from time to time the charm that surrounds them. It gives them a present, rich by all the images of the past; San Remo is one of those magical places.

Its beauty is born by the constant entwining of Past and Future: in a fresco made of its world-wide renowned flowers and of its perpetually mild weather, of the deep-blue sea and of many unforgettable images.

FROM HOLIDAYS TO CULTURE

A history of culture, and relax...
from the stiff gentlemen of Victorian England to the mysterious Russian princesses, from the Nobel-prize winner scientist to the flashing Isotta-Fraschini of the jeunesse dorée of the roaring years, from the great composer Mascagni to Eduardo De Filippo's mythical comedies. A world full of life, ideas and fancy plays an important part of the history of its town, where the sun never seems willing to set and the night never wanting to end!

THE PLEASURE OF GAMBLING

The sun is setting, the glances and the smiles of the day are turning into complicity and night seduction. A night made of elegance and emotion at the gambling tables in the historical Casino. Emperor William II, King Faruk, personalities, celebrated movie-stars and thousands of faces, famous and unknown, in the course of decades have challenged Lady Luck in the splendid halls of the Casino, because - as Gogol wrote - with the cards in hand all men are alike.

A TOWN FOR THE SPORTS

There have been and there are extraordinary men, such as those who for decades have been racing in the "classic race": the legendary Milan-San Remo. It gave fame to Fausto Coppi, Eddy Merckx and many champions who in the hairpin curves of Mount Turchino or in the furious final sprints on the promenade have designed their fame.

FLYING AMONG THE NOTES

A fame that can also be won flying through the "Blu dipinto di blu" as happened to "Mister Volare"... Domenico Modugno, one of the singers who best represented the long history of the Song Festival of San Remo, along with Nilla Pizzi and Claudio Villa, Bobby Solo and Adriano Celentano, up to the recent glories Eros Ramazzotti and Laura Pausini and to the many prestigious international guests: as the mythical Ray Charles, Elton John, Miriam Makeba and Peter Gabriel. San Remo is not only the town of Italian Song, with its stories, but this town has experienced the spectacular events of social customs, the fashion and trends of changing Italy.

A HISTORY FULL OF SURPRISE

Change and preservation.
For over a century San Remo has been bewitching tourists from all over the world being able to renovate itself without changing its own natural environment. You can see it in its historical centre, rich in vestiges of a millennial history, in its surroundings, with the picturesque inland villages such as Dolceacqua, Pigna, Bajardo or Apricale. It can be seen in an extraordinary number of sport-facilities, social and cultural activities, contests, international conferences, festivals and other events. And, most of all, it can be seen in the ability the hotel trade had to conform to the ever-changing requirements of the 90's tourism, without omitting anything of the traditional host's values.